A new brand for the building of the AKN foundation (AVROTROS and KRO-NCRV). The building is now called 'M' and carries the pay-off 'Homebase of the media-minded'. The outspoken brand underlines the media character of the building, by bringing the broadcasting history together with the dynamics of new media.
With one strong letter, the building tells it's story. The identity is designed to move with the rapidly changing media landscape and therefore we developed - in collaboration with Woodwork- a dynamic grid, inspired by iconic glasswork, where motion graphics and content complement each other. Together with 51north we brought the homebase to life in a virtual way.